VIVEK S L — Product-Minded Designer
Designing products that ship. Thinking in systems, funnels, and business outcomes.
UI/UX Designer with an MBA in Marketing & Finance — bridging the gap between interface execution and product strategy. I scope requirements, align stakeholders, map user flows, and ship conversion-driven digital products. Transitioning toward Product Management.
Case Studies
All Work →
Process
How I Work
A disciplined end-to-end design process — from raw discovery to live deployment.
Conducting stakeholder alignment, user discovery interviews, and competitive analysis to uncover the real friction points behind surface-level problems.
Mapping logical step-by-step user pathways and system touchpoints to eliminate navigation bottlenecks before touching a UI canvas.
Lo-fi structural drafting to define layout hierarchy and validate progressive disclosure strategies — no visual noise, just logic.
Pixel-perfect interface screens with localized typography scales, color hierarchy, and a reusable component library built for scale.
Connecting final screens into clickable environments for moderated usability testing and edge case resolution.
Production-ready Figma specs, design tokens, and annotated assets delivered to engineering with zero structural ambiguity.
Reviewing live deployments, tracking performance with tools like Microsoft Clarity, and iterating based on real user conversion data.
What Makes This Work Different
Six disciplines that run through every project
All Work →Code-First Design
Static mockups don't survive contact with real viewports. Layout decisions — spacing, image behaviour, touch targets — are resolved in live code, not desktop simulations. No fidelity is lost in handoff because there is no handoff.
Full-Stack Execution
Design through to production deployment using AI tooling — Claude Code, Cursor. Not just Figma files handed to an engineer. The same person who drew the wireframe directed, reviewed, and shipped the build. No handoff gap means no fidelity loss.
UX Architecture at Scale
On Paperwurk, 110+ screen UX architecture was designed across 14 personas — four workspace types, a scoped data model, and 12 end-to-end flows specified before a single line of application code. Design intent baked into the system from day one.
Case Study →UAE & GCC Market Depth
VAT compliance flows, CBUAE licensing constraints, free zone vs. mainland logic, Emirates ID document structures, Arabic RTL layout parity, and WhatsApp as a primary B2B communication channel. The regulatory and cultural context is in the work, not bolted on after.
Conversion Architecture
Every design decision is mapped to a business outcome. Idle popups timed to reading behaviour, hard-gated lead capture at peak intent, stage-exit validation to prevent drop-off, named advisors in CTAs instead of anonymous forms. Conversion rate is a design metric.
Information-Dense Without Cognitive Overload
Complex multi-role SaaS platforms, heavy industrial B2B catalogues, and senior-led research advisory firms all share the same UX problem: too much critical information, not enough space. The discipline is structural — not decorative.
Experience
UI/UX Designer & Web Developer
Turquoic IT Consultancy
Owned end-to-end product design for client platforms — from discovery and user research through to developer handoff and QA review.
Defined information architecture, user flows, and wireframes for multi-stakeholder digital products across UAE and GCC markets.
Collaborated cross-functionally with developers and stakeholders to ship production-ready interfaces on scope and schedule.
Freelance Graphic & Brand Designer
Independent
Designed brand identities, visual systems, and web layouts for scaling clients across 6 years — building the visual craft foundation that underlies the product and UX work that followed.
Managed full client lifecycle independently — discovery, scoping, iterative design, and delivery.
Earlier
Customer Relations Intern
Bharti Airtel Limited
Jun 2023 — Aug 2023
Live objection handling and consumer engagement during MBA.
Education
MBA — Marketing & Finance
Amity University
Aug 2022 – Jul 2024
The business layer behind the design practice — market positioning, unit economics, funnel strategy, and financial modelling applied directly to product work.
BBA — Business Administration
Amity University
Aug 2019 – May 2022
Diploma in Advanced Animation
Cavalier Animation, Trivandrum
2016 – 2018
Capabilities
UX Architecture
AI-Directed Development
Conversion Architecture
Brand & Design Systems
UAE & GCC Market
Tools
Design & Creative
IDE & AI
Framework & Language
Styling & Deployment
Motion & Animation
